With unprecedented access to technology, the way in which we connect has rapidly evolved and revolutionized the work we are able to deliver to clients.
Harnessing the spirit of Pan-Africanism – which is rooted in the idea that we can operate collectively to achieve a shared goal, despite our differences – we are now, more than ever, able to work across borders to create impact at a local level.
However, in order to do this successfully, there a few things that need to be done correctly.
Jordan Rittenberry serves as the CEO of Edelman Africa. Based in Johannesburg, Rittenberry oversees the firm’s work across the continent. Supporting a number of blue chip brands and multinational corporations, Edelman Africa has executed programs in more than 30 countries across Africa over the last two years on behalf of clients including Deloitte, GE, HP, Mars, Nissan and Unilever.